'The missing yellow' campaign is one that focuses on the yellow traffic light. In the Vietnamese context, the yellow traffic light is not given enough attention to. This is an awareness campaign that focuses on the importance of the yellow light, and its purpose as an indication to cross roads safely as opposed to its current perception as an indication to speed up in order to 'beat the light'.
The advertising Team |
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Mi Huynh Trinh - Campaign Leader & show case design
As a campaign leader, Mi is responsible for supervise the campaign meets timeline. Her tasks are to make sure that every member has equal amount of work and manage every performance to ensure the work’s quality. She also has to create a harmony environment between team members to make them contribute more ideas and opinions for the campaign. Moreover, she works with creative members to come up the big idea and how to execute it on different types of media.
Madelaine Calibara - Creative director, video editor & portfolio
As the campaign creative director, Madelaine has been responsible for the technical aspect of the project for the most part. her role consisted of effectively editing taken footage for the campaign teaser by listening to her peers and thinking creatively using sound effects to achieve the objective of our teaser. In addition, she has contributed the main concepts for the campaign alongside her team member, Tri.
Tri Phanh Minh - Creative director & problem solver
Tri is another talented creative thinker. He comes with up ideas in a short amount of time. For example, when the team is stocked at how to make the final stage of the campaign effectively, he came up with the idea of making a game to make people feel enjoyable and to remind people notice the yellow light.
Giang Ho Phan Truc - Visual Designer & Print Media
Giang is great designer and critical thinker. She contributes a lot for the visual part of the campaign. Besides helping the team to come up with advertising ideas and creative execution, she can visualize how to apply it on printed media and other platforms.
Nhu Duong Nguyen Quynh & Yen Pham Thi Kim - Project Planner, project materials, budget allocation
Nhu and Yen are perfect planners with fast critical thinking and pay
attention to details. Nhu and Yen have a good sense of observation. They are responsible for the main material of the booth in the showcase day. They are also calculate budget and come up solution to reduce the cost as much as possible.
As a campaign leader, Mi is responsible for supervise the campaign meets timeline. Her tasks are to make sure that every member has equal amount of work and manage every performance to ensure the work’s quality. She also has to create a harmony environment between team members to make them contribute more ideas and opinions for the campaign. Moreover, she works with creative members to come up the big idea and how to execute it on different types of media.
Madelaine Calibara - Creative director, video editor & portfolio
As the campaign creative director, Madelaine has been responsible for the technical aspect of the project for the most part. her role consisted of effectively editing taken footage for the campaign teaser by listening to her peers and thinking creatively using sound effects to achieve the objective of our teaser. In addition, she has contributed the main concepts for the campaign alongside her team member, Tri.
Tri Phanh Minh - Creative director & problem solver
Tri is another talented creative thinker. He comes with up ideas in a short amount of time. For example, when the team is stocked at how to make the final stage of the campaign effectively, he came up with the idea of making a game to make people feel enjoyable and to remind people notice the yellow light.
Giang Ho Phan Truc - Visual Designer & Print Media
Giang is great designer and critical thinker. She contributes a lot for the visual part of the campaign. Besides helping the team to come up with advertising ideas and creative execution, she can visualize how to apply it on printed media and other platforms.
Nhu Duong Nguyen Quynh & Yen Pham Thi Kim - Project Planner, project materials, budget allocation
Nhu and Yen are perfect planners with fast critical thinking and pay
attention to details. Nhu and Yen have a good sense of observation. They are responsible for the main material of the booth in the showcase day. They are also calculate budget and come up solution to reduce the cost as much as possible.